Website Promotion:

What are the best ways of promoting my website?

"What are the best ways of promoting my website?"

The following methods are the most popular and most effective ways used by industry professionals for promoting and advertising websites:


Search Engine Optimization

If you want your Web site to be seen, then you must optimize it prior to submission to search engines and ensure successful placement.


Search Engine Submission

The best way to start getting traffic to your Web site is to get your Web site listed in search engines. We will submit your site for free to the top six search engines.


Press Release

Want to announce the grand opening of your new Web site to your local newspaper? Answer a few questions, and the wizard will write a custom press release ready for delivery to your local newspaper.


Web Site Traffic Reports

Keep track of which pages your visitor are viewing. You will be able to see how many people have been visiting your Web site, where they are coming from, how often they visit, and other valuable information


Ezine Advertising

Ezine Advertising also opens up opportunity to reach your target audience. You're able to choose the ezines in which to place your ads and you can control and test your ads. This is a great way to promote your website without wasting your advertising dollars.

Each time you build a new page or "section" on your site, place an ad directly to your new page in a related ezine. Go to the page and find something "free" and useful (potential visitors need a reason to visit your page).


Online Marketing

One of the best ways to get viewers to your site is to advertise on similar content sites, that way you know you are targeting people with similar interests. Other good places to advertise are online portals, content driven sites and web search engines, where there is lots of traffic and a large potential for click-throughs. Online marketing costs money, but when compared to conevtional marketing methods, such a print, television and radio, it is one of the most cost effective (and cheaper) methods.


Email Newsletters

Email newsletters are a great way to get people to your site, and to keep them coming back. Newsletters can inform subscribers about new stories and products, conferences, special offers and promotions etc., with the added advantage that the viewer may forward to email to an interested freind, and this will transate into more page views on your site.


Which Pages Should I Promote First?

Your main pages should be first in promotions
Some of your main pages may be your
-- homepage
-- articles menu page
-- sales presentation page
-- products page
...etc.

These pages should be first and foremost in promotions because these are the pages that will most likely keep the interest of your visitors and/or bring sales results. But, you don't want to leave the other pages out of the picture entirely. Visitors coming to ANY page of your website helps!

Last updated:
19 April 2001